Many businesses have experienced breakthrough growth thanks to exports through e-commerce. Many international reports predict that this will be the “golden egg” segment for Vietnam in the near future.
The strong development of e-commerce along with the impacts of the COVID-19 pandemic has unwittingly spurred and opened the way for many Vietnamese businesses to cross-border sales.
Sitting in Vietnam selling goods across borders
Only over 2 years old, but Monrovia Vietnam – a company specializing in providing high-end garden tools based in District 12, Ho Chi Minh City – has achieved impressive sales.
Another brand is Docneem Vietnam, specializing in providing organic fertilizers and biological products. These two companies quickly exported up to 20 tons of pellets, 26,000 pots of Monrovia and 31,000 liters of microbial fertilizer to consumers through e-commerce floors only from 2021.
“But what we are most proud of is exporting and bringing our products to foreign markets through agent channels. Specifically, Cambodia and Singapore markets” – Ms. Thanh Truc, Docneem brand manager and Monrovia, share. Recently, one of the above agents opened a store on Shopee Singapore and received positive feedback.
The way to export through e-commerce of these two companies is to use a comprehensive support policy for foreign agents from images to quality products.
Agents will widely communicate products to help the company solve the limitations of human resources, warehouse or understand local policies. “Since then, the brand has become more known in foreign markets. The growth rate is 70% compared to the beginning of 2021,” Ms. Truc informed.
Meanwhile, SokFarm Coconut Nectar Company (Tra Vinh) is promoting exports through Amazon after a period of “testing” on Alibaba and Amazon floors. Mr. Pham Dinh Ngai, CEO of SokFarm, is proud: “SokFarm’s products are loved by foreign users.
In Japan, there are also Japanese articles explaining the benefits of SokFarm coconut nectar.” The company has now had contacts in the Netherlands, France, Switzerland, Thailand, Japan and the Americas… since last year. 2021. “Currently, export activities account for 5% of revenue and are aiming for 15-20%”, Mr. Ngai said.
Vietnam’s 5th strongest export segment
According to the report on export trends through e-commerce in Vietnam released by Amazon, Vietnam’s cross-border retail sales of goods (B2C) are estimated to grow by over 20% per year, reaching VND 75,400 billion. 3.3 billion USD) in 2021 and is expected to reach 256,100 billion VND (11.1 billion USD) in 2026. Of which, more than 64% of sales are generated by micro, small and medium enterprises (MSMEs) .
According to the report, if “B2C e-commerce” is considered as an export industry, it will be the fifth strongest export industry in Vietnam within the next 5 years.
According to statistics of Ninja Van Company, cross-border e-commerce with products from Vietnam operates mainly through international e-commerce platforms such as Amazon, JD.com, Alibaba, Shopee Global…
Consumers around the world can now buy goods in wholesale or retail quantities from Vietnamese sellers. The types of goods that Vietnamese enterprises choose to export the most today are finished agricultural products, handicrafts, furniture, household appliances, health care, and medical instruments.
According to Mr. Phan Xuan Dung – Ninja Van business director, the good thing is that many small and medium enterprises in Vietnam owned by 9X young people have built a very professional brand, from core values to products. , creating a booth with beautiful images and certified product quality, so it is easy to increase the closing rate for foreign customers on e-commerce.
Golden opportunity for Vietnamese export
Sharing with Tuoi Tre, Mr. Dang Hoang Hai – Director of the Department of E-commerce, Ministry of Industry and Trade – said that with the global B2C e-commerce revenue in 2023, it is expected to reach 2,883 billion USD, especially Vietnam’s e-commerce market. Countries that are major import-export partners of Vietnam – such as China, Japan, Korea or EU countries – will increasingly open up opportunities for businesses with good products, suitable for the market. school.
Taking advantage of thriving e-commerce markets will help businesses enter difficult markets where there are many barriers and high costs if trading in the traditional way. This form also helps reduce operating costs, and helps distribute products to end users.
Meanwhile, Vietnam is also having a support mechanism. According to the National E-commerce Development Plan for the period of 2021 – 2025 approved by the Government, will build national pavilions on some of the world’s major e-commerce floors, organize Vietnamese booths where Vietnamese brands gather. reputable brand, with high localization content, appraised by state management agencies and guaranteed of origin.
The markets being targeted are Southeast Asia, China, EU, Korea, Japan, USA…
Mr. Hai said that cross-border e-commerce will certainly open up an export story for agricultural products in general and other products that are Vietnam’s strengths.
This is an opportunity not only for exporters in general but also for small businesses, local businesses, cooperatives and individuals.